Get to know girls - with a little help from your mobile phone
Unilever has started a digital campaign in an effort to promote their brand Lynx (UK version of what's known in the US as Axe), the fragrance for boys … er, men. The idea is to help guys in the UK take a step away from computers, and engage in some real life action like meeting girls. The campaign is aimed the the 18-24 year old males target market.
They've launched a whole set of software for your mobile phone that will empower you to easily break the ice and start conversation with a woman. These "weapons of mass seduction" include, among other applications, "Fit Girl Finder" (soundboard that can be used to play the sound of a car being unlocked while standing next to an expensive roadster), Spin the Bottle (turn your mobile phone into a spin-the-bottle device and get her number if it points to her), another soundboard which can be transformed into a harmonica or body-piercing scanner (?!?).
"We're encouraging them to go out to meet girls. What do they have on them all the time, 24/7? They have a phone."
The site, Lynx Effect, features not only a free download of all the mobile phone applications, but also has plenty of other content all aimed at helping you become a seduction master. Among the Weapons of Mass Seduction, I found the Dark Temptation Chocolate E-Card, which supposedly no woman can resist. There is also the Business Card Generator, so you can become a successful CEO of a growing web company in a matter of seconds. If you need to get geared up, there is the Secret Sales website, which helps you get to trendy clothes and accessories for less money. Oh, and almost forgot, probably the best thing I saw there - videos showing masters at work, giving you a unique view of what you should be practicing (chat up lines, approaches, etc). Here's a great example: 
"These applications are actually compelling because they really do work. They do raise a laugh and they do allow boys to chat up girls."
I don't know if they really work, but they sure raise a laugh. Sounds like a lot of fun, so "get in there". 